As a close follower and observer of these developments, and in conversations with other founders, the tightening of funding has slowed things down considerably at a moment when they should be accelerating. It's almost as if the headwinds experienced by Impossible and Beyond have sent the jitters into investment considerations -- but for me that's like aligning an apple with an orange. Will look for your Fast Company piece. Thanks as always...
Think you will agree the legacy food system is a major source of Greenhouse gases and other forms of limited resource (water and land) over-consumption.
Within that narrative, livestock agriculture is a clear winner in the climate impact hall of fame.
Thus why alternative technologies in protein creation are so vital to addressing this problem hopefully before we reach the point of no return on global warming.
To be clear, getting vast numbers of consumers to switch eating habits to current food solutions (plant based) that involve taste and eating experience sacrifices is a huge hill climb.
This means these alt. tech solutions that replicate animal proteins without the animal hold great promise in eventually winning heart, minds and wallets -- eating experience served.
But scale is a thing...a very, very big thing.
Investor support is needed to win and has dropped off precipitously. It takes funding to scale.
What will it take to get investment recharged, and sooner rather than later, if this great dietary sea change is ever to manifest?
Hey Robert, good questions as always. I have a piece coming out in Fast Company in a few days that addresses some of this. It would be a great in depth for next Fridays paid newsletter.
As a close follower and observer of these developments, and in conversations with other founders, the tightening of funding has slowed things down considerably at a moment when they should be accelerating. It's almost as if the headwinds experienced by Impossible and Beyond have sent the jitters into investment considerations -- but for me that's like aligning an apple with an orange. Will look for your Fast Company piece. Thanks as always...
I wonder if the Sweetgreen change has to do with all the TikTok anti-seed-oil mania? https://www.morningbrew.com/daily/stories/2022/10/06/why-does-every-fitness-influencer-suddenly-hate-seed-oils
Something I'd love to see you weigh in on....
Think you will agree the legacy food system is a major source of Greenhouse gases and other forms of limited resource (water and land) over-consumption.
Within that narrative, livestock agriculture is a clear winner in the climate impact hall of fame.
Thus why alternative technologies in protein creation are so vital to addressing this problem hopefully before we reach the point of no return on global warming.
To be clear, getting vast numbers of consumers to switch eating habits to current food solutions (plant based) that involve taste and eating experience sacrifices is a huge hill climb.
This means these alt. tech solutions that replicate animal proteins without the animal hold great promise in eventually winning heart, minds and wallets -- eating experience served.
But scale is a thing...a very, very big thing.
Investor support is needed to win and has dropped off precipitously. It takes funding to scale.
What will it take to get investment recharged, and sooner rather than later, if this great dietary sea change is ever to manifest?
Hey Robert, good questions as always. I have a piece coming out in Fast Company in a few days that addresses some of this. It would be a great in depth for next Fridays paid newsletter.
This totally makes sense. I'll see if I can find out any more on the idea. Thanks for commenting here.