The plant-based bubble

What I talk about when I talk about whether the 'plant-based' term is well understood, how to forage wherever you are, and how to upcycle peanut skins.

I thought “plant-based” was such a popular trend that the phrase had become a shared language across countries and cultures. Headlines shouted it near constantly. The supermarket had whole regions devoted to it. It was even a hashtag on Instagram and TikTok. How wrong my assumptions were. 

Let me explain. On Tuesday, I worked my volunteer shift at my loc…