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The Holy Grail for plants.

The Holy Grail for plants.

What I talk about when I talk about vegan bacon versus the real deal, GMO seeds and faux foie gras.

Larissa Zimberoff's avatar
Larissa Zimberoff
Jul 23, 2021
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The Holy Grail for plants.
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A lot of people talk about how challenging it will be to make vegan bacon taste as unctuously delicious as the real thing. Ethan Brown, the CEO of Beyond Meat, said achieving true bacon flavor from plants was his Holy Grail. Pat Brown, from Impossible Foods, said he didn’t want to launch bacon until “the most hardcore bacon worshiper thinks it’s awesome…

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