Niching down.

What I talk about when I talk about specialty markets, cultured caviar and what $350 million dollars gets you. (Hint: a small stake in a startup.)

In a very memorable trip to Hong Kong (the food, the stacked high buildings, the escalators), I visited a plant-based market and café called Green Common. It was adorable. In a story I wrote for Bloomberg about meeting the founder, David Yeung, I wrote that Green Common felt like a mix between a Target and a Hello Kitty store. I wondered then, as I do n…