A cup of cultured coffee

What I talk about when I talk about cultured coffee, synthetic chocolate, and eating with the seasons.

The hot business idea used to be this: find a non-vegan food (any non vegan food—even pet food) and make it vegan. (But definitely don’t call it vegan.) Things have changed. Now it’s take whatever animal thing and recreate it in the lab. The harder the better, or maybe the more premium the better. There are startups working on wagyu, foie gras, and cavi…