The star ingredient?

What I talk about when I talk about Impossible's magic sauce (heme), another fancy food delivery startup (Locale) and Beyond Meat's new magic bullet (Kim Kardashian).

I try not to give too much airtime to any one company, but I was stunned when I learned that Impossible Foods was willing to drop heme from its product formulation in order to be sold in the UK. This decision showcases how important it is for the company to claim market share versus staying true to any particular belief. For example: that its plant-base…