Gorillas and goPuff reinvent...nothing?

What I talk about when I talk about "new" delivery models, oat milk and long hugs.

In my March newsletter, I wrote about goPuff, a food delivery startup that raised $1.5 billion dollars (yes, billion). The idea then and now still seems rote--everyday goods (the Holy Trinity: food, liquor and snacks) sold just like anywhere else that can be delivered to your house in thirty minutes. A billion dollars for basically on-demand food delive…