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Go big or stay small?

Go big or stay small?

What I talk about when I talk about whether Big Food is good for the plant-based ecosystem, future food from the oceans, and a hot dog eating contest.

Larissa Zimberoff's avatar
Larissa Zimberoff
Jul 15, 2022
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Go big or stay small?
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Last January, I gave a talk at UC Berkeley’s Plant Futures symposium titled: “Is Big Food Bad for Plant-Based?” In it, I gave examples of the pros and cons to Big Food’s overactive investment into and acquisition of smaller more innovative companies. A few stats: 

  1. 6 out of 10 of the largest US meat producers also own plant-based CPGs

  2. In 2020, $3.1B was in…

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