Giving my bagel a letter grade?

What I talk about when I talk about climate grading our food, cell-cultured coffee and shoes made with..matcha?

It would be nice to believe that we all want to collectively do better by the world. But the truth of the matter is that that’s not actually the case. Many of us don’t want to change our habits—be they bad or otherwise. When it comes to food, it may be an even bigger fight.

The tidal wave of plant-based foods should give us some indication that there are…